In article marketing, there is a plethora of ways by which you can increase your earnings. Most of these techniques and systems can be learned pretty easily and usually applied very quickly.
One of the more important ways affiliates can increase their bottom line and boost sales volume is through the use of product recommendations and product reviews. Many marketers are already aware that this is one of the most effective ways to promote products in which they are interested.
If your customers and visitors trust you enough then they will tend to trust your recommendations. Please, be very careful when using this approach, though. If you promote everything by recommendation, your credibility will, over time, wear thin. This effect can be seen, in particular when recommendations are exaggerated and without much merit an, as is often the case, it is obvious that the writer has not even used or seen the product about which he is writing.
Never be afraid to mention anything that you do not like about a product or service; rather than lose any credibility for you, this will often make your recommendation more realistic, when they come, and will tend to increase your credibility and thus overall sales volume.
Furthermore, if your visitors are really interested in what you are offering they will be more than happy to learn what is good about the product, what is not so good and how the product will benefit them – this last point is VERY important – readers need to know how a product will make their life better. If you can show somebody that a product will make life easier, safer, more fun or more wealthy than there is a good chance they will buy that product and through your affilaite link!.
People will still buy through your links even if you mention bad points because, apart from any other reason, the things you might think of as bad may make the product a ‘don’t miss’ for somebody else. Do not assume that all your readers are the same as you!
When you are recommending a product there are some things to remember about how to make recommendations about products work effectively and to your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined toward making that purchase. On the other hand, if you do not show confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more credible.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs.
It is better to sound low key and confident, than to scream and seek attention. You would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? It is always best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually in the process of becoming experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands of dollars toward to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
Give out promotional freebies.
People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you write recommendations for your chosen product you should (must) try out and test the product and its support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy the hard won trust is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arises.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.