The most common way in which articles are distributed is through article directorties, websites, and ezine publishers. This is held to be among the most effective ways to market a service or product on the Internet. The effectiveness of conventional article marketing can be enhanced by the use of an autoresponder – a service that will automatically send emails to subscribers without you haveing to do any addional work after the initial autoresponder setup.

You begin by setting each article up in your autoresponder. You must ensure that each article has its own autoresponder address, so you’ll need an autoresponder service that will allow you to do this (Aweber or Email Aces both allow this to happen. Next, make a master list of all your articles, with the autoresponder address for each article listed beside the title. You could even add descriptions of the articles to your master list if you want – that will help when you come back to look at the list in future.

Advertising your articles one by one can take a great deal of time but advertising one autoresponder address – the one for the master list – won’t take very much time at all. All you need to do is to add your master list to your newsletter and/or on your websites You can even allow other ezine publishers to use the list and the articles as an additional free resource for their subscribers!

Obviously this is just a start on the large topic of using autoresponders for article marketing but we will come back to it later.