To all you writers and would be writers out there, it is time to start renewing or developing your creative writing skills.

Information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers, is right at the forefront of modern web based communication. This is why article writing, submission and publication has become so very popular.
There are many tools that article marketers can use to make the process of distributing their articles more easily. Although this is invaluable in getting the contents more exposure this is only half the story.
Let us first take a look at some mistakes that many people make even before submitting their content to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key reasons why you are using articles as a promotional tool; branding, lead generation and promotion, which are all part of your optimization effort.
However, there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, your article will fail to achieve the three promotion benefits because no one will be interested in reading it.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better quality content.
2. Failing to maximize the promotional opportunities of article marketing.
You may already know that your articles can help you to get additional backlinks to your web pages but were you aware that it was possible for your to get more visitors and better search engine rankings from those same articles?
a) Mention keywords at strategic places, just be careful not to overdo it – if the article reads natuarlly then you are probably safe in the eys of the search engines. Some writers are even using anchor text links in their articles – also an effective method; sadly it is important to know that majority of the directories are not able to support this.
b) Remember that is just about the backlinks to your webpages or sites. Part of doing well in your article marketing is getting picked up by publishers with a large readership and gaining the ability of leveraging the traffic of other sites through the republication/syndication of your work.
Better search engine results also are great benefits.
These benefits will not put very much money into your bank account; there are other factors that will turn your article marketing efforts into a profit opportunity as opposed to simply increasing the number of visitors to your web pages.
Set out a plan and see to it that your article will best serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Perhpas in the process of article writing you are thinking that all you want is backlinks to your pages and additional visitors are a pleasant bonus.
But, guess what? Not all article banks and directories will publish your content automatically, often they have guidelines and specifications as to the content that they will accept.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people; all it takes is one publisher who takes your article and syndicates it one site or email list with a hundred thousand readers to increase your potential audience overnight.

Write articles that publishers want in their publications if you want your article marketing to work in the most effective way for you. This also means you have to obey the standard guidelines, do spell checking, good research on a worthwhile topic and even hiring writers to produce a good content on your behalf.
At the final analysis, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time producing high quality content.
The outcome is down to your choice. You may not be aware of the fact that an article submitted on an article directory is not meant to have the same level of exposure as highly-targeted content on a site aimed at a narrow group of people (niche).
Learn the difference between these two modes and it will surely help you know what kind of articles to write and to submit.